Visual Design Projects

Summary

This section is dedicated to sharing some of my personal and collaborative projects, as well as design submissions, all ranging from graphic design, to videos, and digital production. This will also serve as a drawing board to hopefully show design progressions, thought processes, and some final products to some of my creative projects.

Skills

Creative Direction, Graphic Design, Digital Production, Photography, Editing, Adobe Creative Suite, Fun, Research.

AIGA DC CreateAThon 2024
‍‍Communication and Rebranding Campaign:

CreateAthon DC 2024 occurred on November 16-17 at Steampunk’s creative studio in McLean, VA. During this 24-hour time period, 25 local creatives and strategists completed pro bono projects for 5 local nonprofits. My team of 5 was assigned to work on the rebranding campaign for CIVIC TECH DC, developing a comprehensive communication and rebranding strategy to enhance the organization’s brand identity and public perception. Our final deliverables include a newly designed logo comaptible with web, print, and socials, a new landing page with a clear CTA for their website, a mockup of merchandise to promote the organization, sample email marketing templates to share with subscribers, and a social media strategy to reach a broader audience. This was fun and collaborative project, with a quick turnaround time. A link to the final portfolio can be found below.Final Presentation.

POLITICO
‍Event programming posters, ads, email marketing:

At POLITICO's Live Event team, I was tasked with creating and designing event advertisements for web and print to be used for Lockheed Martin's "AMERICAN'S DEFENSE STRATEGY" event programming. Taking inspiration form previous POLITICO live events, I made note of typography, colors, and motifs that will inform the design choices I made, leading to a clear and cohesive advertisement. Given the theme of global defense, I approached this challenge with a duotone color palette combined with graphic imagery from Lockheed Martin's product catalogue. The ads also emphasize a clear CTAs tailored for both light and dark mobile settings. The images below show the completed designs versions displayed on the POLITICO website, banners, and the live event stage backdrop.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Webflow

Dictator

Aug 2017 — forever

Whitney Museum
Event posters, ads, email marketing:
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During my junior year of college, I spearheaded a youth arts initiative for the Whitney Museum in New York, to increase exposure to the visual arts amongst a younger audience. My expertise in branding allowed me to create a project marketing plan, followed by applying for and successfully obtaining grant funding through the National Endowment for the Arts. I then identified artists who were willing to offer mentorship to students selected for this program. The selected students had the opportunity to gain exposure to the arts without having to front the costs of materials that often make it unattainable. Unfortunately, this project was cut short due to the COVID pandemic. Images below are snapshots of approved brochure prints and web promotional materials I designed. These were created to be used in tandem with a social media outreach plan.